In Focus: Paul Rand

Throughout the second half of the twentieth century, pioneering art director and graphic designer Paul Rand (1914–1996) was celebrated for crafting the brand identities of such American corporate icons as ABC, IBM, UPS, and Westinghouse. Rand considered the designer’s task to be the symbolic communication of a company’s character. This recent acquisition presentation features the poster Rand created as part of IBM’s THINK promotional campaign.

Credit: Exhibition overview from museum website.